Professional Company vs Non-Professional Company

Social networks today represent one of the largest markets in any business. If your business is popular and trusted by users on social media, it means you have a successful business. For example, let's take Facebook. Every company has its own page on Facebook, but it’s not alone. There are countless similar "competitor" pages on Facebook.

How does the customer determine which one is more trustworthy and desirable for them?

There are several characteristics that attract any customer and build trust, or on the other hand, make them lose interest in connecting with a company.

Let's consider two fictional construction company pages: